As a fellow entrepreneur, can I be real with you for a second?

I used to be terrified to show up for my business as I truly am. You see, if the Dad blazer and trainers combo was a person, it’d be me. I’m into dualities – laid-back glamour, polished but not overly professional, elevated design with an easy-going approach. There’s nothing I love more than finding balance between two extremes (except maybe making things beautiful, I am a true Libra after all).

Bringing that same energy into my work, I couldn’t help but wonder what would my clients think if I showed up in a sweatshirt to our call for a high-end branding project? It took me a while to realise those insecurities are also what made me relatable to the clients I wanted to work with most. Turns out they also like to take calls in cosy clothes while burning a Le Labo candle (iykyk).    

Your quirks and dichotomies are your secret spark. When you create a business that is a true reflection of you, how could you not stand out from the rest? 

Embody who you are wholeheartedly and your brand will thank you for it.