A 1:1 PERSONALISED BRAND AUDIT
An expert look at what you've built, what's working, what's missing and where I'd take things next. Get personalised brand feedback, creative recommendations and a little direction to help you make your next move.
The Brand Squeeze is a focused brand audit designed to help you figure out what’s working, what’s missing, and where your brand could be doing more for your business. Get a fresh set of expert eyes, personalised recommendations, and a little creative direction to help you connect the dots and make your next move. AKA, your answer to fresh perspective, thoughtful feedback, and seeing exactly what your brand is capable of.
You’ve built a good foundation, you have the puzzle pieces and now you want them to actually click.
You have a brand. You have the ideas. You might even have offers, visuals, content, and a decent sense of what you want things to feel like.
From the outside, it probably looks like you’ve got it together.
But internally? Things feel a little noisy.
You’re juggling ideas, questioning decisions, tweaking instead of committing. You know your brand has evolved, in fact you have evolved, but the way you’re showing up hasn’t quite caught up yet. And while you’re not lost, you’re also not fully confident that what you’re building is landing the way it could.
You don’t need a total overhaul or more information. What you do need is space to think, talk it through, and sense-check what actually matters, with someone who knows how to see the bigger picture.
Imagine having someone look at your brand and tell you exactly where they'd take it next. The things they'd refine, the ideas they'd explore, the opportunities they'd make more of and the little details they'd leave well alone.
THAT’S WHAT THE BRAND SQUEEZE IS FOR ↓
Your own personal brand review with a detailed audit, personalised recommendations and a plan for what to do next, to help you get more out of the brand you've already built.
Imagine This
You close your laptop after receiving the audit feeling calmer than you’ve felt about your brand in a long time.
The noise has quietened. The ideas you’ve been juggling suddenly have a clear hierarchy. You know what you’re focusing on, what you’re letting go of, and what doesn’t need another round of overthinking.
You’re not rushing into action, instead you’re moving forward with intention, confidence, and a steadier sense of direction.
SOUND GOOD?
LOOKS LIKE YOU’RE IN THE RIGHT PLACE.
( WHAT’S INCLUDED )
Everything Inside The Brand Squeeze
( ONE )
Brand Input Questionnaire
You’ll complete a thoughtful questionnaire covering your business, goals, audience, current brand and what isn’t quite working. This gives me the context I need to make the audit genuinely relevant to you, rather than serving up generic advice.
( TWO )
Holistic Brand Audit
I’ll look at your brand through both a strategic and creative lens, exploring your positioning, messaging, visual identity and overall brand presence. You’ll get my honest take on what’s working, where things feel disconnected, what I would keep, change, tweak or explore, and I’ll highlight the areas I think have the most potential.
( THREE )
3-5 Creative Recommendations
Alongside the audit feedback, you’ll also receive 3-5 specific ideas/concepts for taking your brand further. Think of it as having a creative director look over your shoulder and say, “here’s what I’d do” to squeeze even more out of your brand.
( FOUR )
Private Notion Dash
Your audit and recommendations will live inside a private Notion dashboard, giving you a beautiful, easy-to-reference home for everything we uncover. You can revisit it whenever you need a second opinion, a reminder or a little creative direction.
( FIVE )
Resource Atelier
A curated collection of things I think will actually be useful to you. Your private resource hub will be filled with relevant tools, references, resources and recommendations based on what comes up in your audit. No giant resource dump, just the good stuff I've hand-picked for your brand.
( SIX )
60-Minute Call
If you choose the Audit + Call, we'll spend an hour together unpacking your audit, answering your questions, brainstorming ideas and deciding what deserves your attention first. You'll have time to sit with your feedback beforehand, so we can use our call to go deeper rather than simply reading through the audit together.
( WHAT WE COVER IN THE AUDIT )
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We’ll zoom out and look at the bigger picture, from the first impression you’re making to the parts of your brand that are already doing their job. I’ll flag the strongest opportunities, any disconnects I’m seeing and the areas I’d focus on if this were my brand.
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I’ll look at your positioning, messaging, tone and brand personality to see where things are clear, where they’re getting lost and where there’s room to say things in a more interesting, ownable way. Expect honest feedback on what I’d change, sharpen or bring much further forward.
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I’ll analyse the visual world you’ve created, from colour and typography to imagery, photography, graphics, website and social presence. I’ll show you what’s worth keeping, what’s falling a little flat and the small (or not-so-small) changes that could completely shift how your brand feels.
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This is where I get to be properly opinionated. I’ll pull together 3-5 creative ideas, visual directions and opportunities I think could take your brand somewhere much more interesting, from content and imagery to campaigns, brand details and the little things that could give it more personality.
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You’ll leave with a prioritised plan for putting the recommendations into practice, including what I’d tackle first, what can wait and the quick wins you can make straight away. No 47-point to-do list required.
Choose How You Squeeze
Option One
Brand Audit
£397
✓ Pre-Audit Intake Questionnaire
✓ Holistic Brand Audit
✓ Personalised Recommendations
✓ Private Notion Dash
✓ Resource Atelier
Option Two
Brand Audit
+ 1:1 Call
£597
✓ Everything in Option One
✓ 60-Minute 1:1 Consulting Call
(you select to add-on your call at checkout!)
How much time have you spent trying to figure out what's wrong with your brand, changing little things here and there, only to end up right back where you started?
If your brand has become a bit of a revolving door of ideas, tweaks and second-guessing, it's probably time for a fresh perspective. The Brand Squeeze is designed to help you step back, look at the bigger picture and get to the bottom of what's working, what's not quite landing and where there's room to do more. I'll bring my creative eye, honest feedback and a fresh set of ideas to the table, so you can stop going around in circles and start making decisions that actually take your brand somewhere.
What The Past Squeezes are Saying
"I honestly don’t even know where to start because you’ve totally changed the game for me. Before our intensive, I was basically drowning in a million ideas, feeling stuck, and just kind of spinning my wheels. But you? It was like you saw through all the chaos and helped me turn it into a clear plan that feels totally doable."
INDY | ATELIER SHAI
"Imogen was absolutely incredible. From the very first call, she made me feel so welcomed, like chatting with a best friend. Her process during our intensive was clear, thorough, and deeply empowering. She provided insightful, actionable recommendations that made refining my brand feel simple and approachable."
DANIELLE | MOONLIT DESIGN CO"Working with Imogen was an absolute dream. Knowing that her creative brain is thinking about the entire big picture for your brand is so exciting when she's making recommendations on where you can take your brand further. I knew I could trust her as soon as I saw that."
KATIE | GOTCHU STUDIO
"Working with Imogen through The Brand Squeeze was an absolute game-changer for me and my business. Before our session, I had a sense of how I wanted my brand to feel, but I struggled to bring that to life visually in a way that truly reflected who I am. On our call, Imogen not only shared a bunch of brilliant, creative ideas, but she also helped me break through some major mindset blocks that had been holding me back for far too long."
KELLY | KELLY POTTS CO( THE PROCESS )
How a Brand Squeeze Works
001 /
You’ll book in & we’ll get to squeezing!
Within 3 working days, I’ll send over your intake questionnaire and a call scheduler (if you’ve opted for the 1:1 call) so that you can book a date and time that works for you. I’ll get to see what you’re working with before diving in.
002 /
Your brand is squeezed, sealed & delivered
I’ll audit your entire brand and what assets you have, and share it with you inside a private Notion dash within 2-3 weeks. If you added the 1:1 call, we’ll then have our 60-minute yap session to talk through the audit, answer any questions & brainstorm ideas.
003 /
Time for you to enjoy the fruits of (my) labour
I’ve done the big-thinking for you, now it’s time for you to implement it. All of my recommendations, ideas & feedback are yours to keep. You’re not leaving with just that though, you’ll also receive a resource atelier to aid your brand building journey.
CONSIDER THIS A WAKE-UP CALL FOR YOUR BRAND
Sometimes, your brand doesn’t need more work, it needs better thinking.
The Brand Squeeze exists for those in-between moments in business — when you’ve already built something, but you can feel that it’s ready for a shift. Not a full reset, not a dramatic reinvention, just more intentional, considered direction.
This is a pause from the noise. A space to speak freely, explore ideas, and get honest, thoughtful perspective from someone who understands both strategy and aesthetics, because when you’re given the space to think properly, the right next steps tend to reveal themselves.
“Before the intensive, I felt completely overwhelmed—a 22-year-old girlie running her own business with a thousand ideas but stuck in my own head. I desperately needed to brainstorm with another creative. Since Imogen had previously booked me as her personal brand photographer and creative director, this felt like the perfect match. She already understood my vision for the next chapter and also had the unique perspective of experiencing Atelier Shai as a client.”
INDY | ATELIER SHAI
“But after the call? Total game-changer. I finally have clarity, a solid strategy for my new launches, and an action plan that actually makes sense (instead of just an overwhelming brain dump). Imogen helped me see my vision in a whole new way and even revamped my services in ways I’d never thought of. What once felt messy and all over the place now feels aligned and doable. And the best part? Even after the call, she was there for me daily, hyping me up and helping me fine-tune everything.”
By The End of Your Brand Squeeze, You’ll Have…
A much better understanding of what's working in your brand, what's perhaps holding it back and where there are opportunities to make more of what you've already built.
A fresh, objective perspective on your brand, with an experienced creative eye to spot the details, disconnects and possibilities you might have overlooked from being so close to it.
A considered creative direction for your next chapter, giving you something to build on and work towards without feeling like you need to throw everything out and start again.
A collection of personalised creative ideas and recommendations that go beyond surface-level tweaks, giving you practical ways to develop your visual identity, messaging and overall brand expression.
A better idea of where to focus your time, energy and investment, so you're not wasting weeks changing little things or spending money on areas that aren't really the priority.
A set of prioritised next steps that turns all those ideas and recommendations into something tangible, so you're not left wondering what to do with all the lovely feedback you've received.
it’s for you if:
You’ve been circling the same brand questions for months… tweaking, adjusting, rewording but avoiding making a real decision because you don’t fully trust which direction is right yet.
You don’t want a formula, framework, or step-by-step plan. You want a real conversation that helps you think better, trust yourself more, and make smarter brand decisions.
You’ve outgrown parts of your brand, but instead of addressing it head-on, you keep working around it… hoping it will magically resolve itself with “more content” or “more time”.
You keep collecting ideas, inspiration, and opinions (saving posts, opening new Notes tabs) but nothing feels settled enough to act on with confidence.
You have strong instincts and taste, but you’re too close to your own work to see what actually needs refining versus what just needs committing to.
You want to move forward without blowing everything up. No dramatic rebrand, no long programme, just thoughtful, considered direction from someone who can see the whole picture.
Sweet Words from Squeezes
Frequently Asked Questions
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The Brand Squeeze is a personalised 1:1 brand audit that gives you honest feedback, creative ideas and practical recommendations, helping you understand exactly what's working, what's getting in the way and where your biggest opportunities are. Opt for the audit only or add-on a 60-minute consulting call too!
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You can opt for the audit only version of Brand Squeeze which is £397, or opt for the Audit + 60-Minute Call which is £597.
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Absolutely! If you’d like to start with just the audit that is totally fine. There will be an option for you to add-on the call later in your Notion dash if you wish to.
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You’ll receive your completed brand audit inside a private Notion dashboard within 2-3 weeks of booking & completing your questionnaire. Organised into sections for ease, you will easily be able to work your way through the content at your own pace.
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Upon booking, you’ll immediately receive a link to your questionnaire to fill out. Once I’ve received that, I’ll get to work on your audit! You’ll receive it within 2-3 weeks of handing in your questionnaire.
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If you opt for the Audit + Call option, you’ll have 60-minutes of my undivided support, feedback, and the opportunity to ask any & all questions. This is your chance to squeeze even further by having a 1:1 consulting session with me.
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The Resource Atelier is a section within your Notion dashboard filled with complimentary resources that you may find useful. Whether it’s tools I recommend, or platforms to aid your journey, these are there to support you if and when you need them.
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No, this is strictly an audit offer so there are no done-for-you designs included. I do review your visual identity in the audit, but this is simply written feedback and guidance. Should you wish to receive any DFY designs, this is something we can discuss.
No more pushing “sort out my brand stuff” down the never-ending to-do list. We’re squeezing the best out of your brand like, right now.
It’s time to finally get the expert direction, feedback and momentum you need all in one audit ↓