( you’re invited )

A creative brand direction sprint that turns your ideas into a fully realised brand direction — in just 2 weeks.

LOAD YOUR OWN GOOD BRAND →

Good Brands Loading is a 2-week creative brand direction sprint for online service providers who are done circling their brand and ready to define it properly.

Across two weeks, we take your ideas, tastes, references, and half-formed thoughts and shape them into a clear creative direction you can actually use. Think: your visual identity, your tone, your presence, your “vibe”, all working together instead of pulling in different directions.

You’ll walk away with a brand that doesn’t just look good in theory, but one you can confidently show up with, create content from, and make decisions through.

( YOUR BRAND WORLD STARTS HERE )

This is where your brand stops being a concept, and starts feeling like a place.


Right now, your brand likely exists as a collection of ideas rather than something fully formed. You have references you love, directions you’ve experimented with, and moments where it almost clicks. But it doesn’t yet feel cohesive enough to hold you.

So every time you go to create, you’re piecing it together again. You’re deciding the tone, the look, the angle, the energy. Nothing feels locked in, which means nothing feels fully yours.

When your brand becomes a place, that changes.

It has a clear atmosphere. A distinct point of view. A way of showing up that feels consistent across everything, without needing to force it. Your visuals connect. Your words carry a recognisable tone. Your ideas build on each other instead of starting from scratch every time.

You’re no longer trying to “get it right”.
You’re creating from something that already exists.

( START LOADING YOURS )

Your level of depth requires more than a one-dimensional brand.

You’re not here to build a flat, one-note brand. You have layers, ideas, interests, and a point of view that doesn’t fit neatly into one box, and trying to force it into something overly simple is exactly why things feel off. You want a brand that can hold all of that without losing clarity. Something with range, but still direction. Depth, but still cohesion. Not something you have to dilute, but something that actually meets you where you are.

( WHAT’S INCLUDED )

Everything Inside The Good Brands Loading Experience

( ONE )

Brand Input Questionnaire

This is where everything starts to take shape. You’ll walk me through your business, your ideas, your taste, and the direction you think you want to go in. It’s not about having perfect answers, it’s about giving me real insight into how you think, what you’re drawn to, and where your brand currently feels out of sync.

( TWO )

Self-Led Brand Audit

A guided Notion workbook designed to help you properly look at your brand — what’s working, what’s not, and what’s been quietly bothering you. You’ll map out your current visuals, messaging, and direction in more detail, giving me a clear, honest view of your brand as it stands (not just how it looks on the surface).

( THREE )

60-Minute Strategy Call

This is where we connect the dots. We’ll talk through everything you’ve shared, refine your direction, and start shaping the bigger picture of your brand. Expect clarity, ideas you hadn’t considered, and the kind of conversation that makes things finally click into place.

( FOUR )

The Creative Dossier

Your brand, fully realised. This is where strategy meets creative direction, bringing together your positioning, visuals, tone, and overall vibe into something cohesive and intentional. Inside, you’ll find your core brand foundations alongside more expressive elements (like your brand playlist), so it doesn’t just make sense — it feels like you.

( FIVE )

Delivery & Handover

Once your dossier is ready, it’s delivered alongside a Loom walkthrough so you can properly take it in. I’ll guide you through each section, explain the thinking behind it, and show you how to actually use it — so you’re not left staring at a document wondering what to do next.

You’re not left to figure it out alone. For two weeks after delivery, you’ll have email access to ask questions, sense-check ideas, and get support as you start putting your brand into action. This is where things settle, refine, and start to feel like second nature.

( SIX )

Follow-Up Support

A look inside your Good Brands Loading Creative Dossier
/ what we cover

The Creative Dossier is your brand brought into one place — strategy, direction, and visuals all working together. It takes everything we’ve uncovered and turns it into something you can actually use, reference, and build from. Think of it as the blueprint for your brand, not just how it looks, but how it feels, communicates, and shows up.

  • This is where we define the core of who you are as a brand, beyond surface-level traits or aesthetics. We explore your perspective, your natural way of thinking, the themes you’re drawn to, and the opinions that shape how you see your work and your industry. Together, we build a clear picture of your identity — what you stand for, what you’re known for, and what makes your voice distinct — so you’re no longer trying to “find” your brand, you’re operating from something that already feels true to you.

  • Here, we shape how your brand actually communicates and shows up in the world. This includes your tone of voice, the way you structure your content, the angles you naturally speak from, and the patterns that make your brand recognisable over time. We look at how you express your ideas, how your messaging flows across platforms, and what makes your content feel consistent without feeling repetitive, so you’re not second-guessing what to say or how to say it, you have a clear and confident way of showing up.

  • This is where your brand starts to take on a visual life of its own and becomes immersive. We define the overall atmosphere, aesthetic direction, and creative identity of your brand — from imagery and environments to photoshoot concepts, styling, and recurring visual elements. It’s less about rigid design rules and more about building a world your brand exists within, so everything you create feels cohesive, intentional, and instantly recognisable without needing to overthink it.

  • This is where your brand moves off the screen and into your everyday life. We look at how your personal style, your environment, your routines, and even the way you work can align with your brand, so nothing feels disconnected. From how you get dressed to how you show up in your space and create content, this section is about making your brand feel natural to embody, not something you switch on for Instagram, but something that’s integrated into how you live and run your business.

  • This is where everything comes together and becomes usable. We translate your brand into how you actually create content, make decisions, structure your offers, and move your business forward. You’ll have clear direction on what to focus on, how to stay consistent, and how to bring your brand into your day-to-day actions. No more sitting on a beautiful idea of a brand, you’re actively using it, evolving it, and growing with it.

( A 2-WEEK SPRINT TO BUILD A BRAND YOU CAN ACTUALLY LIVE IN )

Create a brand that feels so natural to you that you’re no longer questioning how to show up, what to say, or how it should look, you just know and move with it.

Good Brands Loading is a creative brand direction experience designed to help founders turn their ideas, personality, and perspective into a brand that feels fully realised. Together, we shape the core essence and concept around your brand, your voice, your visual world, and the way your brand shows up in your everyday life and business. So it’s no longer something you’re trying to figure out, it’s something you can actually live and show up in every day.

this is what i need
this is what i need

How We Load Your Good Brand

( THE PROCESS )

I don’t believe in rushed branding or surface-level decisions, and the way I work is both strategic and intuitive. This process is designed to properly understand your brand, refine it, and bring it into something that feels cohesive and thoughtful. You’re guided through each phase with openness, so nothing feels random or disconnected, everything builds towards a brand that actually fits.

( 01 ) THE INPUT

ONBOARDING /
○ Brand Input Questionnaire
○ Self-Led Brand Audit
○ Internal Review & Notes
○ 60-Minute Strategy Session

This is where I get a real understanding of your brand, not just what you do, but how you think, what you’re drawn to, and where things aren’t quite clicking yet. Through your responses and our call, we start connecting the dots, refining your direction, and building a clear picture of what your brand actually needs next.

( 02 ) THE DIRECTION

WEEKS 1 & 2 /
○ Reviewing Input
○ Exploration Begins
○ Strategy & Creative Direction
○ Dossier In Creation

This is where everything starts to come together. I take everything from the input phase and translate it into a cohesive direction — shaping your positioning, refining your ideas, and building out the creative vision for your brand. It’s a mix of strategy and creative direction, so what you get isn’t just aligned, it actually feels right.

( 03 ) THE HANDOVER

WEEK 3 /
○ Delivery of the Creative Dossier
○ Video Walkthrough
○ Reviews & Feedback
○ 2-Weeks of Implementation Support

Once your dossier is complete, everything is delivered and walked through with you so you fully understand how to use it. You’re not left to interpret it alone, you’ll have clarity on what decisions to make, how to move forward, and support as you start bringing your brand to life.

NO MORE “MY BRAND LOOKS FINEâ€Ķ SO WHY DOES IT STILL FEEL OFF?”

You can keep tweaking the colours, changing the fonts, refreshing your Instagram highlights, and convincing yourself you just need one more burst of inspirationâ€Ķ but if your brand still has no clear direction, none of it actually fixes the problem.

I know you know that feeling, you’ve lived it.

The constant second guessing.
The saved folders full of ideas that never quite turn into anything.
The content that looks good but still doesn’t feel like your brand.

GBL is where we stop patching the surface and figure out what’s underneath. We refine the thinking, shape the direction, and build a brand that feels like it’s all part of the same puzzle, so showing up stops feeling like guesswork and starts feeling natural.

Let's Do It
Let's Do It

GBL is for you if /

○ You want a collaborative brand-building experience where you leave with a guiding document that you go away and implement yourself

○ You have taste, you have ideas, you have saved folders on saved folders, but nothing fully clicks together yet

○ Your brand currently exists in pieces (a bit of this, a bit of that), and you’re craving something more intentional and cohesive

○ You’re at a stage where “just post consistently” isn’t the answer. Instead, you want your brand to actually mean something and feel like something

○ You’re ready to be seen as someone with a distinct point of view, not just another service provider in your niche

○ You want creative direction, not just strategy, not just design, but the bridge between the two

GBL is not for you if /

○ You want someone to fully “take over” and build everything for you. This is collaborative and requires your input, taste, and honesty

○ You’re looking for quick fixes like a logo, colour palette, or Canva templates without deeper direction

○ You’re in a very early stage and still figuring out what you even offer or who you want to work with

○ You prefer rigid formulas, plug-and-play frameworks, or “just tell me what works” — this is about creating something specific, not generic

○ You’re not open to refining, editing, or letting go of ideas that don’t serve the bigger vision

○ You are looking for a stereotypical brand strategy that focuses on target audience, competitors, SWOT analysis, etc etc

( WHAT MAKES THIS DIFFERENT )

Good Brands Loading isn’t your regular offer, it’s a one-of-a-kind brand-building experience

Most people assume they need one of two things. Either a done-for-you branding package where everything is designed for them, or a strategy document that tells them what their brand is.

GBL sits in the middle.

You’re not handed a finished brand to apply, and you’re not left with abstract ideas to figure out on your own. Instead, we take your ideas, your taste, and your direction and shape them into something you can actually work with. Something that shows you how your brand should look, feel, and come together in practice.

It gives you the thinking behind the brand, but also the creative direction to bring it to life.GBL isn’t a done-for-you design service, and it’s not a traditional branding package. You’re not walking away with a logo suite or a set of visuals to apply, you’re walking away with the thinking behind everything that follows.

It’s also not a generic strategy document filled with surface-level prompts or vague direction. The Creative Dossier is built around you — your ideas, your taste, your way of thinking — and translated into something you can actually use.

GBL IS NOT /

→ a DFY brand design package
→ stereotypical brand strategy document
→ a plug & play framework

GBL IS /

→ creative direction meets strategy
→ branding from a creative stand point
→ a DWY brand-building experience

start loading
start loading

The Value Isn’t Just What’s Delivered

Concepts & Direction That Actually Land

You’re not left with vague ideas or surface-level suggestions. You get thoughtful, considered concepts and strategies that are shaped around your brand specifically. The kind of direction that makes things click and gives you something solid to build from.

A Clear Lens on Your Own Brand

Space to properly step back and look at your brand with intention. Not just what looks good, but what’s working, what isn’t, and why. This is where you start to understand your brand on a deeper level, so your decisions feel more grounded and less reactive.

Creative Thinking That Expands What’s Possible

You’re not boxed into one way of doing things. You’re introduced to new angles, ideas, and ways of approaching your brand that you might not have considered yet. It stretches your thinking while still keeping everything aligned with you.

Ongoing Support As You Put It Into Practice

You’re not handed a document and left to figure it out alone. You have space to ask questions, sense-check decisions, and refine things as you start using your brand. This is where it moves from something you understand to something you actually embody.

Choose Your Loading Investment

LIMITED TIME BETA PRICING

PAY IN FULL

ÂĢ1400
ÂĢ950

( INCLUSIONS )

○ Brand Exploration Questionnaire
○ Self-Led Brand Audit
○ 60-Minute 1:1 Strategy Call
○ 50+ Page Creative Dossier
○ Video Walkthrough
○ 2-Weeks of Implementation Support

You will be taken to the ThriveCart checkout.

I'll pay in full
I'll pay in full

PAYMENT PLAN

2 x ÂĢ700
2 x ÂĢ475

( INCLUSIONS )

○ Brand Exploration Questionnaire
○ Self-Led Brand Audit
○ 60-Minute 1:1 Strategy Call
○ 50+ Page Creative Dossier
○ Video Walkthrough
○ 2-Weeks of Implementation Support

You will be taken to the ThriveCart checkout.

payment plan please!
payment plan please!

This Is What a Good Brand Gives You:

You know how your brand should show up across every touchpoint, from content to visuals to overall presence

Your brand has a clear point of view and creative thread woven throughout it bringing everything together

You can make decisions quickly and confidently, knowing what fits your brand and what doesn’t

You understand how to bring your personal brand into the mix in a way that feels natural, not forced

Your ideas stop living in notes app and half-finished drafts. They build on each other, evolve, and turn into a body of work that actually moves your brand forward

You have a go-to document to refer back to, so your brand can evolve without losing its direction or essence

FROM PEOPLE THAT HAVE PREVIOUSLY LOADED THEIR GOOD BRANDS

“GBL was the turning point for my brand. I came in wanting clarity, structure, and direction, and I walked away with so much more than that. I now have a brand that feels fully aligned and strategic—I know exactly who I am, what I offer, and how to position myself in a way that attracts the right clients.”

— Paula Karnasopoulos, Say It On Social

“I ADORE IMOGEN. She has made the biggest difference in my brand, and my life. I feel like an actual CEO now, I know where I am, where I want to go, and how to get there ! She's been an absolute dream to work with, so generous with helping and giving attention to anything, and also giving me time and space when I needed to as I went through a tough personal event. I'm so excited to work with her more, I feel super lucky to have stumbled onto her page and been able to work with her right away. Also, the brand assets she made for my new direction are just amazing.”

—  MÃĻlodie Tyler, Ella The Studio

Faq’s

You’ve got questions and I’ve got the answers. If you’re still unsure about anything, please feel free to reach out.

  • GBL is a done-with-you creative brand direction experience designed to help you shape a brand that feels clear, cohesive, and fully yours. It sits between strategy and done-for-you design, giving you the thinking behind your brand and the direction for how it should come to life. It’s for the people who already have ideas, taste, and vision, but need that extra eye to bring it all together.

  • This is not a design project. You won’t receive logos, brand kits or visual assets. What you will receive is the thinking, ideas, direction and creative vision that makes those things actually work.

  • GBL is foundational, whereas DFY packages are executional. This offer is about creating a system for living in your brand. Strategy-first, immersive, done-with-you experience; the blueprint that informs all future design and content decisions.

  • The Creative Dossier is your custom brand blueprint. It brings together your positioning, creative direction, visual references, brand expression, and the details that make your brand feel distinctive. Think of it as the document you come back to whenever you need clarity, whether that’s content creation, launching something new, refining your visuals, or making bigger brand decisions.

  • Yes, that’s the whole point. You’ll be given the ideas & concepts for different areas of your business. Alongside your delivery, you’ll receive a video walkthrough where I guide you through the dossier and explain how to apply it. Plus, you’ll have 2-weeks of follow-up support afterwards so you’re not left figuring it out alone.

  • The simple answer is no, since this is about branding your business outside of the identity assets. But you do need a good idea of who your brand is, it doesn’t matter if you’ve got the logos to front it. GBL can come before or after the visual identity and there are benefits to both options.

  • Yes, often even more so. GBL is perfect for people who already have visuals in place but feel like something still isn’t clicking. Maybe your brand looks good but doesn’t feel cohesive, or perhaps you struggle to implement your brand identity across your business, maybe you’ve outgrown your current direction and need something that better reflects where you’re headed.

  • GBL is designed to be a focused but considered experience. Timelines can vary slightly depending on availability, but most projects move through the process over 2–3 weeks, followed by your 2-week support period after delivery.

  • Yes, you can choose to either pay in full or opt for the payment plan option. By clicking any of the buttons/CTA’s on this page, you will be redirected to the ThriveCart checkout.

  • I recommend this offer for 1+ year old businesses as it’s good to have an idea of your brand vision, as well as your offers/products somewhat established. This gives me more material and assets to work with. With that being said, every business is different and you’re welcome to enquire if you’re unsure if this is for you.

  • You can secure your spot by clicking any buttons on this page to take you to the ThriveCart checkout to book in. From there, I’ll be in touch with your start date and we’ll get your onboarding sorted and move into the input phase, where we start shaping the bigger picture of your brand.

“Moving forward, my brand feels like an absolute dream. Everything finally makes sense, feels aligned, and reflects exactly who I am and what I want to create. I have clarity, confidence, and direction, and for the first time, I feel like Say It on Social is positioned exactly where it needs to be. Now, it’s just about executing—and I couldn’t be more excited.”

Your brand, fully realised and lived in, without the need for a rebrand or outsourcing a million and one things.

i'm ready to load my own good brand
i'm ready to load my own good brand