Founder
Mentorship
A 1:1 space to talk through your business and find your way forward with renewed perspective, grounded conviction and trust in your own direction.
This is a 60-minute founder-to-founder conversation for designers, service providers, and solopreneurs who want space to think out loud about their business with someone who understands the reality of building it from the ground up.
From one founder to another /
I didn’t build my business by following a clear path.
Over the last 7+ years running my business, I’ve rebranded multiple times, pivoted my offers, changed directions, second-guessed myself, and had seasons where I felt completely out of sync with what I was building.
There wasn’t a blueprint, no-one really showing me how to do it, just a lot of trial and error and learning to trust my own way of doing things. Everything I’ve built has been organic. No ads, no big team, no overnight success. Just ideas, instinct, and a willingness to keep going even when things felt unclear.
And somewhere along the way, I realised how valuable it is to simply talk things through with someone who understands. Not from a pedestal, not from a script, but from lived experience.
That’s why this exists.
This is not as a polished programme, but a space for honest, grounded conversation, the kind I wish I had more of when I was figuring it all out.
There comes a point in business where you don’t need another strategy, or another expert telling you what you “should” be doing.
You just need someone who actually gets it, someone who has built something of their own, navigated the pivots, the quiet seasons, the identity shifts, and the moments where nothing quite clicks… until it does.
This is a space to talk things through honestly, the behind-the-scenes thoughts, the decisions you’re circling, the things that don’t quite make it onto Instagram.
No pressure, no performance, just a real conversation with someone who’s been in it.
A founder mentorship session focused on clarity, direction, and real conversation
This offer is a 1:1 mentorship-style session where you can speak openly about what is going on behind the scenes of your business. The thoughts you keep circling, the decisions you are unsure about, and the direction you are trying to find.
There is no fixed structure or pressure to show up a certain way. You can bring a specific topic or simply come as you are, and we will use the time to talk things through, find clarity, and help you move forward in a way that feels right for you.
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○ Navigating pivots, rebrands, and identity shifts in your business
○ Feeling stuck, lost, or unsure what your next move actually is
○ Refining your offers or deciding what to keep, change, or let go of
○ Pricing, boundaries, and building a business that actually supports your life
○ Growing organically without relying on ads or constant output
○ Building confidence in your decisions (and trusting your own taste again)
○ BTS: Organisation, routines, workflows, client dynamics, capacity
○ Moving through comparison, self-doubt, or creative dips
( HOW IT WORKS )
Scroll down to my calendar below, select a date and time that works for you, answer a few simple questions and proceed to confirm your booking. You’ll receive a confirmation via email.
○ BOOK YOUR SESSION
○ GET PREPARED
Even though the nature of this offer is a laid-back and personal conversation, I still recommend you come prepared with a list of topics, questions and ideas you’d like to discuss, so that we make the most out of our time together.
○ LET’S CHAT
It’s time for our call! Come prepared with your topics & questions. We’ll chat it out for the full 60-minutes and help you unpack, get clear and provide support & guidance on whatever it is you’d like clarity with.
○ IT’S YOUR TURN
Now that our session is complete, it is up to you to go away and implement the things we discussed. You’re of course welcome to come back for more sessions or on-going guidance and support.
Book Your Session
This Is For You if:
○ You are a solo business owner who wants space to talk things through with someone who understands the reality of building a business on your own
○ You have been sitting with decisions for a while and need a sounding board to help you move forward with more clarity
○ You feel stuck in the in-between, whether that is a pivot, an offer shift, or a general sense that something is not quite clicking anymore
○ You value honest conversation over polished advice, and you are open to exploring what actually makes sense for you
○ You want perspective, reassurance, and thoughtful input rather than being told exactly what to do
○ You are building your business organically and want support that reflects that pace and approach
○ You are comfortable taking what we discuss and implementing it in your own way afterwards
This Is Not For You if:
○ You are looking for a full brand strategy, visual direction, or in-depth feedback on your branding (this is not a branding session)
○ You want a step-by-step plan, detailed framework, or a structured strategy to follow
○ You are expecting ongoing support, deliverables, or hands-on implementation after the session
○ You are part of a larger team or corporate business looking for consulting across multiple stakeholders
○ You want quick fixes or someone to make decisions for you, rather than being part of the process
○ You are not open to honest, reflective conversation or exploring different perspectives
○ You are looking for highly tactical marketing advice such as funnels, ads, or technical setup
( WHAT PAST CLIENTS HAVE TO SAY )
"Imogen was absolutely incredible. From the very first call, she made me feel so welcomed, like chatting with a best friend. Her process during our intensive was clear, thorough, and deeply empowering. She provided insightful, actionable recommendations that made refining my brand feel simple and approachable."
/ Danielle Noakes“Working with Imogen in a design capacity is always amazing, but getting access to her brain on a daily basis is INCREDIBLE. She deeply knowledgeable about branding and design, yes, but just as insightful when it comes to anything that goes into building an online business, and a brand world. She's also the kindest, most uplifting coach when you need it the most, and she has a million and more ideas to make a business flourish. I'm forever going to go back to her and refer anyone and everyone I can to work with her!”
/ Mèlodie Tyler“My day-to-day feels more focused and intentional. I have clarity on my next steps and a solid direction for SIOS. Everything is coming together so seamlessly now because I know who and what my brand is—and just as importantly, what it’s not. Decision-making feels easier, my messaging feels sharper, and I finally feel like I’m building something that’s fully aligned with me.”
/ Paula Karnasopoulos( FAQs )
What can we talk about in our session?
1
We can talk about a range of topics during our session, like; navigating changes & pivots, systems, work-life balance, client dynamics, shaping & pricing your offers, mindset. You can find a detailed list here.
How soon can I book a call?
2
You can view my calendar right on this page to see my availability, which is open for the next 60 days. Please feel free to reach out if you can’t see a day that works for you, I will always try my best to accommodate timezones and schedules.
Can I book more than one call?
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Of course! You are welcome to book a one-time session directly here on this sales page or you can get in touch to book multiple at once (with a discount!).
Why should I work with you?
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I’ve been a solo business owner for 7+ years, figuring everything out as I go and genuinely building from nothing with zero guidance. I’m someone who’s been where you have, with an underatanding of the online landscape. Supporting and guiding people who need it is something I deeply care about and enjoy (especially as a 4/6 manifesting generator). So if you like my approach, I’d love to help you.
