Branding
& Website
WELCOME TO YOUR NEXT ERA
[ THE SIGNATURE OFFER ]
You’ve poured care into your work, shaped something meaningful, and built a business that feels like an extension of you. Now your brand should hold that same energy, something people don’t just see, but experience.
YOU’RE INVITED TO CRAFT AN IDENTITY THAT TELLS YOUR STORY
Every brand we create is guided by strategy, woven into every detail to shape the way your brand looks, feels, and lives.
Before anything is designed, we take the time to truly understand the heart of your brand. This means getting to know your vision in depth, the work you’re here to do, and the kind of feeling you want people to experience when they step into your world. This foundation informs every creative decision that follows. From the smallest details to the overall direction, everything is considered and intentional, resulting in a brand that feels cohesive, refined, and built with purpose.
What Our Signature Branding Experience Does For You:
LESS SECOND-GUESSING, MORE EASE
With a clear and considered brand in place, the day-to-day decisions feel lighter, from what to post to how things should look, everything has a natural direction.
A FOUNDATION YOU CAN GROW WITH
You’re left with something solid and thoughtfully crafted, a brand and website that can evolve alongside your business as it expands into its next chapter.
MORE FLOW IN YOUR CONTENT AND MARKETING
With the visuals, tone, and direction already established, you’re not starting from scratch each time, ideas come together more easily and your brand stays consistent without the effort.
AN ELEVATED AND CONSIDERED PRESENCE
Your brand begins to reflect the quality of your work, allowing you to attract the kind of clients who value what you do and are ready to invest in it.
There comes a point where your brand needs more than a quick fix. It needs care, intention, and a thoughtful approach that brings everything together in a way that finally feels right.
You can usually feel it before you can fully explain it. That sense that your brand is ready to become something more complete, more intentional, more you.
A well-crafted brand doesn’t just look beautiful, it changes how your business is experienced. It draws the right people in, builds trust more quickly, and allows your work to speak for itself.
( YEP, I WANT THIS )
Choose Your Experience
[ BRAND IDENTITY & STRATEGY EXPERIENCE ]
Brand Solo
This branding-only offer focuses on shaping a thoughtful and expressive brand identity that captures the heart of your work. Together, we define the visual world of your brand with intention and care, creating something cohesive, distinctive, and designed to be lived in as your business continues to grow.
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This is how we get your project started and your dreams in motion.
○ Initial Discovery Chat
○ Proposal & Onboarding
○ Detailed Brand Discovery Questionnaire & Inspo Gathering
○ Private Client Portal in Notion -
Every project is informed by strategy and this is where we uncover your brand’s essence.
○ Brand Research & Auditing
○ 30+ Page Brand Strategy & Creative Direction Presentation — positioning, personality, brand vibe descriptors, client persona, values, vision, mood board, identity direction -
This is where the vision gets brought to life visually.
○ Visual Mood Board
○ Primary, Secondary & Submark Logos
○ Custom Colour Palette
○ Typography Suite
○ Brand Guidelines Document
○ Illustrations & Patterns (optional) -
Your brand should be felt at every touchpoint, which is why custom collateral items are offered. Here are some things we could add-on to your branding package.
○ Social Media Templates
○Proposals / Presentations
○ Pricing Guides
○ Email Marketing Design
○ Business Card
○ Packaging Insert
○ Thank You Card
○ Digital & Print CollateralWe can also discuss any other desired collateral that are unique to your business that you may have in mind.
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We’re wrapping up your project and preparing to start a new chapter in your brand.
○ Final Files Handover
○ Brand Guidelines Delivery
○ Offboarding Email (+ optional wrap-up call)
○ Post-Project Check-In
○ Feedback Form
INVESTMENT FROM /
£2000 GBP
TIMELINE FROM /
4 WEEKS
[ THE WEBSITE EXPERIENCE ]
The Story Build
In this experience, your online abode is thoughtfully created, intentionally shaping not only how your business looks, but how it is experienced. Throughout your online home, every detail is considered so your brand feels cohesive, immersive, and ready to welcome the people you’re here to reach.
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This is how we get your project started and dreams in motion.
○ Initial Discovery Call
○ Proposal & Onboarding
○ Detailed Discovery Questionnaire & Inspo Gathering
○ Private Client Portal -
We start your website with strategy and design, before we begin developing.
○ Website Planning & Strategy — layout planning, design inspiration, sitemap, navigation
○ Website Mockups — wireframes, site flow, user experience
○ Website Designs — 5 custom pages -
Your online abode, built with aesthetics and functionality in mind.
○ Website Development — 5 custom pages
○ Basic SEO
○ Mobile Optimisation
○ Social Media & Email Integration
○ Contact Form Integration
○ Handover & Launch SupportAll websites are unique and we can add-on extras/customise this package to your needs upon enquiring.
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We’re wrapping up your project and preparing to start a new chapter in your brand.
○ Final Files Handover
○ Brand Guidelines Delivery
○ Offboarding Email (+ optional wrap-up call)
○ Post-Project Check-In
○ Feedback Form
INVESTMENT FROM /
£3500 GBP
TIMELINE /
6-8 WEEKS
FROM PAST CLIENTS, IN THEIR OWN WORDS
“Working with Imogen was an absolute dream. From the very beginning, her process was clear, well organized, never off schedule, and so seamless. She captured the essence of my brand so perfectly and I have fallen in love with what she created for me. I cannot recommend her enough and am so excited to launch! Can’t imagine changing it anytime soon since it’s so perfect, but know that if that day ever comes, I’ve found someone who just gets it and delivers beautiful design.”
— Liva Faselt, Liva & Co
“Working with Imogen was an absolute delight! She has an innate, effortless sense of style and creativity that shows in all aspects of her partnership. She was so thoughtful with every element of the process and truly cares about the people and brands she works with. I'm so in love with what she's created for Most Ardently and am so excited for the future of my brand now that I've got such a strong creative foundation."
— Allie Binford, Most Ardently“Imogen worked on my branding and logo for my Nutrition and Wellness Business and all my expectations were exceeded. She has such an eye for beautiful detail and I felt she captured my brand perfectly. Imogen listens carefully to your vision and then brings in her own professional skills to create something that really represents what you are trying to say. If you are a female soul-led business or just ready to create high level, gorgeous branding, do not hesitate to work with Imogen.”
— Carolina Sanders, Caroline Rose Nutrition + Wellness
( THE PROCESS )
A thought-out process for ease at every step of the project
After we chat it out and everything is good to go, I’ll send over a proposal with the timeline, investment, process and more. Accept the proposal & we’re almost official! You’ll get access to your client portal where you’ll be able to easily sign our contract and pay your deposit to lock in your date on my calendar.
001 / ONBOARDING
Between booking and your start date, I’ll be checking in with any important to-dos to make sure we make the most of our collaboration, like in-depth brand questionnaires, creating inspiration boards, & more! When it’s time to kick off our project, we’ll be ready to make some serious magic happen!
002 / DISCOVERY
003 / CREATIVE DIRECTION + STRATEGY
I’ll get to work on a detailed strategy & creative direction document to set the solid foundations before we even begin designing anything. This will act as our north star throughout the project, knowing exactly where we’re heading visually and creatively.
004 / BRAND DEVELOPMENT
Once the strategy & creative direction is signed off, we’ll officially start bringing your brand identity elements to life. You’ll receive one strong design concept presentation including a collection of logos, colour palette, typography hierarchy. You provide your feedback and we refine to your happiness.
005 / WEBSITE DESIGN + DEVELOPMENT
Next we move onto your digital abode. We’ll start with wireframes and mock-up designs so that you can see how it’s all going to look and provide any feedback before we start to build it out. Once everything is approved, we get to developing and bringing it all to life.
Your final files are delivered, your website is launched and you have team Bisou on-hand for post-launch support. Your sparkly new brand is out there making its mark in the world.
006 / THAT’S A WRAP
MEET YOUR DESIGNER + CREATIVE PARTNER
Hi! I’m Imogen, the Founder & Designer behind Bisou Creative.
I’ve always been drawn to the details. The feeling something creates, the way it’s experienced, the small choices that quietly shape the bigger picture.
That’s how I approach branding. Not just as something that looks beautiful, but something that feels considered from every angle and rooted in perspective and care. My work sits somewhere between strategy and creative direction, where ideas are explored, refined, and thoughtfully brought to life.
I care deeply about what I create and who I create it for. I’m not here to fit you into a formula and this isn’t about quick solutions or surface-level design. It’s about crafting something that feels like you, supports your work, and grows with you over time.
Where the ideas start to take shape: a little taste of the thinking
Before we get into the pretty stuff, there’s a whole world of thinking behind your brand.
Your strategy deck brings all of those ideas together, from the heart of your brand and the story you want to tell, to the creative direction that gives everything a sense of place. It’s where we make sense of the big picture, uncover the details worth leaning into, and create a clear creative foundation for everything that follows.
Here’s a little peek at what that looks like behind the scenes.
“To say that Imogen NAILED the branding for Ella The Studio is such a huge understatement. Her curation of colors, fonts, images, the templates she created for my Instagram, header for my newsletter… all of it are so spot on and fit perfectly with who I am right now, but also the business I'm building. Since I started working with her, I have grown exponentially in confidence, have found it a LOT easier to be visible, launched my newsletter and my new signature offer, reached out to and booked dream clients I would have never dared to before.”
— Mélodie Tyler, founder of Ella The Studio
It’s For You If:
○ You’re not looking for “just a logo”, you’re looking for something that actually holds the weight of where your business is going next, something that feels considered not assembled
○ You want creative direction as much as design, someone to shape the why and the feel, not just the visuals
○ You’re building something you plan to grow into, not something you’ll want to rebrand again in six months
○ You’re happy to invest properly so you don’t have to keep second-guessing your brand every time you show up online
○ You care about the details most people skip over — the spacing, the tone of a sentence, the feeling a colour leaves behind
○ You’re hiring me for my eye and perspective, not just my ability to execute, you’re open to being guided, challenged, and sometimes surprised in a way that elevates the outcome
It’s Not For You If:
○ You mainly need something quick to “tick the box” so you can get your website up
○ You’re hoping for lots of options so you can pick your favourite rather than being guided toward what actually works
○ You’re hesitant about investing at this level and would feel more comfortable keeping things DIY for now
○ You want to replicate a specific brand you’ve seen rather than develop something that feels like your own lane
○ You see branding as a one-off task rather than something that influences how your whole business shows up
○ You’d rather direct every detail and treat this like a task-by-task execution process, rather than trusting the creative direction you’ve invested in
What Past Clients Are Saying:
faq’s
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I work on a first come first served basis so I’d recommend reaching out as soon as reasonably possible to avoid any disappointment (particularly if you have a deadline in mind). I typically book out 2-3 months in advance but do feel free to enquire about my availability.
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This depends on your chosen package and any customisations we make. Our Brand Solo offer unfolds over an estimated 4 weeks from start to finish. While The Story Craft takes places intentionally over 8 weeks.
Final timeline will be provided in your project proposal upon enquiring.
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Payment for projects is taken via Wise. It’s very important to me to utilise a platform that works in favour of my clients and doesn’t add on any hefty unnecessary fees. If you have any questions, please don’t hesitate to reach out.
*UK-based clients will have the option of bank transfer instead.
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Absolutely! Depending on the scope of your project, I offer a variety of payment plan options to allow you to spread out the investment across multiple payments. Do reach out to enquire about these options and we can do our best to work around your needs.
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This is the first stage of the branding project and sets the foundation for the rest of the brand. It’s a 30+ page presentation where we’ll cover who your brand is at the core like; vision, values, essence, positioning, vibe, voice, audience alignment. This is also where we start to explore the potential visual aesthetic of the brand direction with the mood board and creative direction.
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Absolutely! My base packages are listed as a guide for deliverables, timeline and investment but anything can be customised to your needs. Once you book your call, we will discuss your project in more detail and I’ll then send over a bespoke proposal that is custom to you.
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You don’t need to come in with everything figured out, but you do need to be open and engaged. The best results happen when you’re honest about what you like, what you don’t, and where you want to grow into. I’ll lead the direction, but your input helps shape something that actually feels like you.
In terms of time & homework on your end, you’ll need to complete the initial onboarding; contract, invoice, questionnaire, pinterest board. From there, you’ll need to be available to provide written feedback within 2 days when I send presentations & concepts over to keep us on track.
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I work with various platforms such as Squarespace and Showit. The best platform for you will depend on many factors, I’ll guide you toward the best option based on what you need, so it feels easy to manage once it’s handed over.
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I sure do! This is a popular choice for my clients who are on a budget in particular as the investment is less than a fully custom site. You get to leave with a gorgeous online abode that is still on-brand for you. We can discuss if this is a good option for you.
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I don’t treat branding like a checklist or a set of deliverables to get through, it’s much more curated than that. I’m looking at the full picture of you, your taste, your references, the way you want your business to feel to be in and to be around. Then I connect those dots into something that feels intentional, not pieced together.
I care about the nuances just as much as the big ideas. The words you use, the energy behind your visuals, the subtle things that make someone recognise your brand without needing to see your logo. It’s less about following a formula and more about shaping something with perspective.
You’re not handed a few directions and asked to pick one. You’re guided through a process where every decision has a reason, and everything builds on the last. The end result feels like a natural extension of you, but sharper, clearer, and more considered than you would have landed on your own.
EVERY BRAND HAS A STORY, LET’S TELL YOURS