Reform Pilates is a boutique pilates studio based in Hamburg, Germany, offering private 1:1 classes, with a focus on elevating peoples overall wellness and physical health. This exclusive and intimate brand experience ran needed a professional identity to get them started on their journey in the fitness industry.

The founder, Julie, came to me before she even had a brand name, with a vision to create a brand that feels effortless and helps to change peoples well-being through positive change. The primary goal for this brand identity was to showcase a timeless yet soulful vibe whilst keeping things minimal overall.

THE BRAND /

Reform Pilates

THE PROJECT /

brand identity
brand strategy
social media graphics


“I couldn't recommend Imogen enough! She is such a brilliant creative soul and it was such a pleasure working with her. Thanks to her I feel very confident and have the urge to bring everything to life now. It has been such an easy process, from the very start to finish, I could not rate Bisou Creative any higher. I hope I get the chance to work with her again in the future.“

— Julie Gremnitz | Founder of Reform Pilates
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