Main Character Files

You’re not just building a brand, you’re building a reputation, a presence, a world people want to be part of. Main Character Files is a creative direction workbook for founders who want their brand to feel instantly recognisable, deeply personal, and impossible to forget. Think less “business exercise,” more main character development.

Inside, you’ll define things like your brand personality, visual world, signature style, brand moves, founder presence, and the little details that make people remember you. From mood boards and colour palettes to brand moves, personal style, and photoshoot direction, this is where your brand stops feeling generic and starts feeling like you.

INCLUDES:
+ Interactive Notion Workbook; the character, the visual world, the signature style, the brand moves, the photoshoot, the founder presence
+ 5-Page Editable Canva Template; mood board, colour palette, vibes & values, visual lifestyle cues
+ Brand Vibe Descriptors Space
+ Resource Bag